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This book addresses the peculiarities of the current presidential election system not yet addressed in other publications. It argues that any rules for electing a President that may have a chance to replace the current ones should provide an equal representation of states as equal members of the Union, and of the nation as a whole. This book analyzes the National Popular Vote plan and shows that this plan may violate the Supreme Court decisions on the equality of votes cast in statewide popular elections held to choose state electors. Thus, the National Popular Vote plan may violate the Equal Protection Clause of the Fourteenth Amendment. The book proposes a new election system in which the will of the states and the will of the nation as a whole are determined by direct popular elections for President and Vice President in the 50 states and in D.C. This system a) would elect President a candidate who is the choice of both the nation as a whole and of the states as equal members of the Union, b) would let the current system elect a President only if no such candidate exists, and c) would encourage the candidates to campaign nationwide.

Politics --- Public law. Constitutional law --- Law --- politiek --- presidentsverkiezingen --- recht --- grondrechten --- staatsrecht --- grondwet --- anno 2010-2019 --- United States of America

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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Politics --- Marketing --- Mass communications --- politieke wetenschappen --- communicatie --- marketing --- politiek --- presidentsverkiezingen --- verkiezingen --- anno 2010-2019 --- United States of America

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This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination? Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president. .

Political sociology --- Sociology --- Politics --- politieke wetenschappen --- sociologie --- politiek --- presidentsverkiezingen --- verkiezingen --- anno 2010-2019 --- United States of America

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This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

International relations. Foreign policy --- Politics --- Mass communications --- Afrikaans --- politieke wetenschappen --- communicatie --- politiek --- presidentsverkiezingen --- verkiezingen --- anno 2010-2019 --- North Africa --- Egypt --- Africa

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This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media. .

Sociology of the family. Sociology of sexuality --- Political sociology --- Politics --- Marketing --- marketing --- politiek --- presidentsverkiezingen --- gender --- anno 2010-2019 --- United States of America